Modern Collective
Lead, don’t follow
With two of the country’s best and most respected actors as its founding clients, Modern Collective is a start-up with a difference. The founders’ ambition is to shape an agency that reflects the modern film, theatre and TV landscape – and all its attendant values.
We were asked to capture the brand essence and then create the brand. The result is an identity inspired by the moving image as well as the cameras and film equipment that make those images possible..
Branding Projects
Brand Development / Identity
We wanted something that consistently moves, and that derived and always fed back to Film and moving image.
Brand Identity / Motion
taking references across all genres of film, we wanted to unpack this brand and make it inherently celluloid staked in the heritage of Film and acting.
Brand Development / Showcase of all Works
Here are some of the extensive prototyping guidelines – brand evolution and designs in this film.
OOH / Advertising
Photography and type setting going hand in hand to grow this brand.
Brand Identity / Illustration & Design
we worked with the owners to make something that will grow and build over time like the products
Brand Identity / Illustration & Design
We worked with the owners to make something that will grow and build over time like the products.
Branding Projects
Brand Development / Identity
We wanted something that consistently moves, and that derived and always fed back to Film and moving image.
OOH / Advertising
Photography and type setting going hand in hand to grow this brand.
Brand Identity / Illustration & Design
we worked with the owners to make something that will grow and build over time like the products
Brand Identity / Illustration & Design
We worked with the owners to make something that will grow and build over time like the products.
OOH / Advertising
Photography and type setting going hand in hand to grow this brand.
Branding Projects
Brand Development / Identity
We wanted something that consistently moves, and that derived and always fed back to Film and moving image.
Brand Identity / Motion
taking references across all genres of film, we wanted to unpack this brand and make it inherently celluloid staked in the heritage of Film and acting.
Brand Development / Showcase of all Works
Here are some of the extensive prototyping guidelines – brand evolution and designs in this film.
OOH / Advertising
Photography and type setting going hand in hand to grow this brand.
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Lead, don’t follow
Create a brand that’s built for you, not designed according to today’s trends
Market across channels that are right for you. Too many online campaigns follow a template
Select a subscription model that works for you, avoiding high expenditure at the front end
The success and growth of a brand in today's competitive marketplace depend on its ability to create a cohesive and compelling presence across every touchpoint. A brand that has excelled in this regard has done so by implementing a well-executed strategy that integrates brand identity, customer experience, and marketing efforts seamlessly. Here's a summary of the work done to achieve this success:
Brand Identity Reinvention: The brand recognized the need to stay relevant and adapt to changing consumer preferences. It embarked on a comprehensive brand identity reinvention, redefining its mission, values, and core messaging. This refreshed identity resonated with its target audience and set the stage for further success.
Customer-Centric Approach: The brand made a conscious effort to prioritize its customers at every touchpoint. It invested in market research and customer feedback mechanisms to better understand their needs, preferences, and pain points. This information guided product/service improvements and informed personalized marketing campaigns.
