Hampton & Richmond FC
Lead, don’t follow
“The Beavers”, as they’re affectionately known, are a football club determined to make a splash. We’ve taken their identity and reworked it for the modern game, supporting their efforts to transform this sleepy local club into something bigger. Football clubs are powerful brands, and the Beavers are now fit for purpose.
Why are you here? Because you want someone who can create the world-class brand your business deserves. We’re a bunch of humans who do that, leaving the SEO, web analytics and digital marketing to some other humans who harness the power of AI, in full effect.
Branding Projects
Through the line creative work across the board
To help launch the brand of Richmond football club we ran an extensive out of home advertising campaign within the local area.
Brand Identity + top to bottom
Working with Richmond Football Club we curated a standout contemporary brand badge for them, but had 1 foot in the past and the legacy, but also looking forward and future proofing the brand.
Brand Development / Taster of All Works Completed
Here is a snapshot of all the work that we created around the guidelines through to digital interaction.
48 Sheet / Out of Home
We instructed Ted Lasso lookalikes to be seen within the local area to drive traffic and build awareness for the Richmond brand.
Brand Development / Taster of All Works Completed
To help launch the brand of Richmond football club we ran an extensive out of home advertising campaign within the local area.
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Photography / Art Direction
Using grassroots and homegrown characters and supporters, we wanted to give it a personal touch with real fans.
Branding Projects
Through the line creative work across the board
To help launch the brand of Richmond football club we ran an extensive out of home advertising campaign within the local area.
48 Sheet / Out of Home
We instructed Ted Lasso lookalikes to be seen within the local area to drive traffic and build awareness for the Richmond brand.
Brand Development / Taster of All Works Completed
To help launch the brand of Richmond football club we ran an extensive out of home advertising campaign within the local area.
Photography / Art Direction
Using grassroots and homegrown characters and supporters, we wanted to give it a personal touch with real fans.
Branding Projects
Through the line creative work across the board
To help launch the brand of Richmond football club we ran an extensive out of home advertising campaign within the local area.
Brand Identity + top to bottom
Working with Richmond Football Club we curated a standout contemporary brand badge for them, but had 1 foot in the past and the legacy, but also looking forward and future proofing the brand.
Brand Development / Taster of All Works Completed
Here is a snapshot of all the work that we created around the guidelines through to digital interaction.
48 Sheet / Out of Home
We instructed Ted Lasso lookalikes to be seen within the local area to drive traffic and build awareness for the Richmond brand.
Lead, don’t follow
Create a brand that’s built for you, not designed according to today’s trends
Market across channels that are right for you. Too many online campaigns follow a template
Select a subscription model that works for you, avoiding high expenditure at the front end
The success and growth of a brand in today's competitive marketplace depend on its ability to create a cohesive and compelling presence across every touchpoint. A brand that has excelled in this regard has done so by implementing a well-executed strategy that integrates brand identity, customer experience, and marketing efforts seamlessly. Here's a summary of the work done to achieve this success:
Brand Identity Reinvention: The brand recognized the need to stay relevant and adapt to changing consumer preferences. It embarked on a comprehensive brand identity reinvention, redefining its mission, values, and core messaging. This refreshed identity resonated with its target audience and set the stage for further success.
Customer-Centric Approach: The brand made a conscious effort to prioritize its customers at every touchpoint. It invested in market research and customer feedback mechanisms to better understand their needs, preferences, and pain points. This information guided product/service improvements and informed personalized marketing campaigns.
