Welcome to the PL+AIground

Old MacDonald had a machine learning platform

AI AI O

And on that platform he put some brand guidelines

AI AI O

‍

There’s an awful lot being written about AI, much of it no more enlightening than our bastardised nursery rhyme.

‍

We’ve been paying attention to what some of the pioneers in the AI/marketing space are up to, and, in the best traditions of machine learning, we’ve taken it, nicked some good ideas, and improved on others.

‍

Here’s the pitch: Machine Learning is only as effective as its inputs. 

‍

Creating exceptional ‘inputs’ is our speciality. And if technology can help us make the process of creating outputs more efficient and profitable, we’re all for it.

‍

We’re integrating Generative AI directly into the creative process; augmenting human creativity rather than substituting it.

‍

We believe that will directly benefit our clients, allowing us to develop a unique brand dataset on their behalf, leading to more accurate and on-brand content generation.

‍

And if those inputs are as disruptive, distinctive and effective as we think they are, you should see some immediate returns.

‍

To make that tempting offer even better, we are actively seeking to carry out some beta-testing on our bespoke AI. In other words, if you’d like to take our tech for a test drive, we’d be happy to chuck the keys in your direction.

‍

If the results are as promising as we expect, we’ll both be delighted. You’ll be counting your money, and we’ll be counting on some new business. Win, as they say, win.