Introducing the new brand, same as the old brand
The process of creating a new brand is exciting and invigorating for everyone involved.
For the client, there’s something energising about seeing your business, product or service given a shiny new outfit. And the journey can often be the most enjoyable part, as you dissect and debate everything from the reason you’re in business to the colour of socks worn by your typical customer.
Agencies, meanwhile, like nothing more than to embark on a process that is almost without downside. There’s no wrong answer in brand identity creation: if both parties like the output then everyone’s a winner, especially if they’re the payee, not the payer.
But it’s not quite as simple as that. Remember Mike Tyson’s quote about everyone having a plan until they get punched in the face?
New brands are often accompanied by great expectations on the client side; expectations that are often smacked firmly in the nose by a wave of public apathy. A brand without an audience is an indulgence, not an asset.
At BDX, we create CONTROLLED EXPLOSIONS. Brands that take the game to the opposition and engage the audience, don’t wait for them to die of boredom (to paraphrase Danny Blanchflower). Blowing things up is easy; replacing them with something better is the challenge.
We create brand identities that enable communications with cut-through. After all, isn’t that the point?
Our instinct is ALWAYS to produce a genuinely differentiated solution. You might get punched in the face, but only because someone has noted your existence.
If you have the courage of your convictions, talk to an agency that shares them. And we’ll remember to take your audience with us as we embark on that exciting journey.
Create a brand that’s built for you (not designed according to today’s trends) Market across channels that are right for you (too many online campaigns follow a template) Achieve this via a subscription model that’s selected by you (avoiding high expenditure at the front end)
